Prodesign Denmark and Piccadilly Opticians Birmingham

Here at Piccadilly Opticians Birmingham Prodesign has been one of the most exciting ranges we have ever had.

A truly remarkable Danish Design Icon.  Prodeisgn Denmark are a contemporary and classic collection, with no nonsense eyewear with that little extra detail.

The range of ophthalmic frames feature a fresh and easy design which complement the facial features.  Many frames express youth, fun and action, whilst others have an urban look featuring retro styling.

Have fun mixing and matching colours at your hearts delight.

Not only beautiful to look at, but all our Prodesign Denmark frames feel great to touch...and to wear.

About Them:

ProDesign was originally founded in 1973 but ProDesign today is a completely different company compared to back then. Design philosophy, basic values and corporate identity have changed remarkably since the entire organisation was restructured in 2000 and it is difficult to make direct comparison between then and now. Today ProDesign is an ambitious company establishing a growing position in world markets through the ability to quickly recognize and pick up trends, supplying prompt deliveries, efficient inventory management, and support through our Danish headquarters and offices in Hamburg and San Francisco.

Clean Danish design is the basis of our products but we always add a twist of something surprising – something unexpected. We aim to balance classic and clean with bold and bright to continuously keep classic styles updated. The most important thing is always to create eyewear that dresses the face. The frame and the face must interact to obtain a beautiful and harmonic look. We never strive for creating a design object that demands all the attention but rather a piece of eyewear that completes and enhances the lines of the face.

Like other Danish eyewear designers ProDesign works a lot with powerful effects and is fascinated by the way the right detail can completely change the look of a frame. To pick a certain effect, appoint it your characteristic feature and make it as powerful as possible without overdoing it. This can be a challenge when you also want to preserve the clean and simple lines of Danish Design. This is however what it is all about – challenging our creativity to create a perfect frame every time.


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Call 0121 643 2880

Ask for Asa Slatford 

www.piccadillyopticians.co.uk

International Eyewear